Academic Work Project

Gudeg Ndeso: Business Analysis & UI/UX for Order System

Overview

Gudeg Ndeso is a culinary business analysis and system redesign project targeted at resolving operational bottlenecks for a popular local gudeg eatery. Through in depth stakeholder interviews with the business owner, I mapped peak hour ordering flows and custom dish preparation challenges, subsequently designing an intuitive multi channel ordering and order verification system to streamline dine in, takeaway, and preorder workflows.

My Role

Business Analyst UI/UX Designer Project Management

Tools Used

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FUNCTIONALITY

Key Features

Triple Fulfillment Modes

Flexible ordering channels enabling seamless selection between dine in, takeaway, and advance preorder.

Complete Dish Customization

Tailored meal builder allowing customers to customize complete gudeg packages with individual topping choices.

Ala Carte Menu Selection

Modular ordering interface for standalone side dishes, drinks, and extra condiments.

Multi-Mode Cart & Checkout

Unified cart management capable of processing complex orders across different fulfillment methods.

RESULTS & VALUE

Project Impact

Separates takeaway and dine in queues to prevent physical crowd congestion outside the storefront.
Eliminates order item omission through automated component checklists for kitchen staff.
Reduces customer wait times during morning peak hours to minimize lost walk in sales.
Mitigates customer dispute risks by digitizing queue assignments and order verification.
Lowers staff stress levels by simplifying complex order customization tracking into clear digital prompts.
Protects business reputation on Google Maps by preventing negative reviews caused by queue friction.