Hi, I'm Benedictus Marcello

Transforming complex ideas into scalable, user-centered digital products. I combine business process analysis, UI/UX prototyping, and project coordination to drive end-to-end product development that solves real business challenges.

Business Analyst

Process Modeling & Requirements

UI/UX Designer

Wireframing & Prototyping

Product Owner

Vision & Scope Alignment

Project Management

Agile & Execution

Digital Marketer

Strategy & Growth

Benedictus Marcello
Key Highlights

What I Bring to the Table

3.96

Current GPA

Dean's List Awardee & Scholarship Mentor

10+

End to End Projects

BA, UI/UX, & Agile product deliveries

8+

Organizational & Committee Roles

Campus President & Event Lead

105K+

Organic Reach

Audience growth & data-driven analytics

About Me

Behind the Analysis & Design

Benedictus Marcello

Academic Status

Information Systems Undergraduate (BINUS University)

Academic Performance

Current GPA: 3.96 / 4.00

Leadership Role

Campus President at KMK BINUS @Alam Sutera

LANGUAGES

Indonesian

Native

English

Intermediate

I am passionate about the intersection of business, design, and technology where complex ideas transform into meaningful user-centered digital products. Combining expertise in business process analysis, UI/UX prototyping, and project coordination, I thrive in collaborative environments where analytical thinking meets creative problem-solving. Seeking an internship opportunity to contribute my skills in driving end-to-end product development.

Tools & Technologies

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Hard Skills & Specialties

Business Analysis

Business Process Modeling (BPMN), Requirement Gathering, & System Workflow Mapping.

UI/UX & Visual Design

User Research, Wireframing, & Interactive Prototyping (Figma).

Project Management

Project Planning, Task Tracking, & Microsoft Office Suite.

Digital Marketing & Analytics

Social Media Insight Analysis (Instagram & TikTok) & Content Strategy.

Core Competencies & Soft Skills

Executive Leadership Stakeholder Communication Strategic Problem Solving Project Coordination
Work Experience

Professional Experience

September 2025 - Present

UI/UX Designer & Digital Marketer (Contract)

TAVRA

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  • Conducted end to end business process analysis via client consultations.
  • Designed wireframes and interactive prototypes for 2 client web platforms.
  • Managed project scope and deliverables to align with client goals.
  • Formulated social media strategies (@tavralabs) to drive lead acquisition.
5+

Qualified Leads

2

Project Closings

100%

Scope Alignment

Tools/Software:
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View Details
TAVRA Documentation 1
TAVRA Documentation 2
TAVRA Documentation 3
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September 2025 - Present

Senior Mentor (Seasonal)

SASC BINUS

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  • Awarded "Excellent Mentor 2025/2026" for top KPI evaluation.
  • Facilitated 50+ mentoring sessions for 7 IS undergraduate students.
  • Developed custom learning roadmaps to maximize student retention.
3

Academic Batches

7

Mentees Guided

50+

Sessions Delivered

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View Details
SASC Mentoring 1
SASC Mentoring 2
SASC Mentoring 3
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February 2025 - December 2025

Content Producer & Graphic Designer (Internship)

Coachpotato.id

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  • Led content production and visual branding as Head of Content.
  • Generated 57K+ impressions across 7 high performing posts.
  • Collaborated with 3 global awardees on strategic campaigns.
57K+

Content Views

7

Impact Posts

3

Global Awardees

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Coachpotato Work 1
Coachpotato Work 2
Coachpotato Work 3
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Selected Work

Project Showcase

Alfa Omega AC: E-Commerce Design & Development
Client & Commercial Work

Alfa Omega AC: E-Commerce Design & Development

Designed and developed an e-commerce platform addressing business challenges by streamlining product display, customer transactions, and order management.

Business Analyst UI/UX Designer Product Owner
Tanamstory: Company Profile Design & Development
Client & Commercial Work

Tanamstory: Company Profile Design & Development

Delivered an end-to-end company profile solution combining requirement analysis, strategic layout design, and seamless user experience for brand positioning.

Business Analyst UI/UX Designer Product Owner
Aksara Nusa: UI/UX Design & Business Analysis for Folktale App
Competition Work Project

Aksara Nusa: UI/UX Design & Business Analysis for Folktale App

Engineered a digital storytelling mobile app concept as an innovative language preservation initiative during the BINUS Language Ambassador finals.

Business Analyst UI/UX Designer
Gudeg Ndeso: Business Analysis & UI/UX for Order System
Academic Work Project

Gudeg Ndeso: Business Analysis & UI/UX for Order System

Conducted field business analysis and stakeholder interviews with culinary MSME owners to solve operational queue and order verification pain points.

Business Analyst UI/UX Designer Project Management
StSport: UI/UX Design for Venue Booking & E-Commerce
Academic Work Project

StSport: UI/UX Design for Venue Booking & E-Commerce

Designed a case-based mobile interface integrating sports facility reservations and online athletic equipment purchases into a single ecosystem.

Business Analyst UI/UX Designer Project Management
GreenThumb: Business Analysis & UI/UX for Plant E-Commerce
Academic Work Project

GreenThumb: Business Analysis & UI/UX for Plant E-Commerce

Constructed comprehensive process models, relational data workflows, and intuitive UI/UX for a specialized botanical e-commerce application.

Business Analyst UI/UX Designer Project Management
EcoMatch: UI/UX Design for AI Face Scan Beauty App
Academic Work Project

EcoMatch: UI/UX Design for AI Face Scan Beauty App

Conceptualized an AI-driven beauty platform featuring facial scanning analysis to match personalized cosmetics and skincare products.

Business Analyst UI/UX Designer Project Management
Starwave: UI/UX Design for K-Pop Idol Interaction App
Academic Work Project

Starwave: UI/UX Design for K-Pop Idol Interaction App

Designed interactive social feed prototypes connecting K-Pop idols and fan communities through structured engagement workflows.

UI/UX Designer
Gudeg Ndeso: Low-Code Mendix Web App for Order System
Academic Work Project

Gudeg Ndeso: Low-Code Mendix Web App for Order System

Implemented a low-code web solution on Mendix Studio Pro utilizing microflow business logic to automate order processing and transaction calculations.

Business Analyst
UiPath Automation: RPA for Automated Email Workflows
Academic Work Project

UiPath Automation: RPA for Automated Email Workflows

Developed Robotic Process Automation workflows to automate email dispatch, spreadsheet data processing, and routine administrative tasks.

RPA Developer
By.U Business Case: Marketing Strategy for Campus Acquisition
Competition Work Project

By.U Business Case: Marketing Strategy for Campus Acquisition

Formulated data-driven marketing strategies and campus acquisition frameworks for By.U digital telco in a national business case competition.

Marketing Strategist
Mystic Tower Clash: Fantasy Battle Board Game Design & Mechanics
Competition Work Project

Mystic Tower Clash: Fantasy Battle Board Game Design & Mechanics

Designed and produced a physical fantasy battle board game prototype, advancing as competition finalists from game mechanics to physical print execution.

Game Designer